Yes, your read correctly: use dog food to lose weight! Ok, I didn’t mean you to eat dog food to lose weight, although there is a point to it as probably your appetite would decrease considerably, wouldn’t it?

And that is partly the point, but rather in avoiding to having to eat dog’s food. But let me tell you the whole story. Two women decided to lose weight and to get in shape. They tried and tried but it never really worked out as they simply didn’t stick to their diet properly.

Then, they had the idea to increase their motivation by setting a specific goal. So, whoever hadn’t lost x amount of weight after each month, had to eat a can of dog food! The one woman made it the other one didn’t. She actually didn’t think her friend would really make her eating dog’s food, wrong thought! Well, after that she stuck perfectly to her diet and both of them finally lost weight and lived happily ever after.

I think I read this story (or a similar version) in one of Anthony Robbins books. He was explaining that some people are motivated towards a goal and would get active if they are slightly off target, but most of us are rather motivated to get away from something bad. So, we first have to pile up the pounds and have a massive negative experience with it before we finally seriously do something about it.

I am generally not a fan of negative motivation, at least not for long term, but to get you going, to push you over the edge, it really works beautifully! Need a “away from something bad” experience? Just go to the shops and try some nice lingerie in a fitting room with mirrors on all sides. The neon light will point out all the spots on you that are not totally perfect! Been there!

I will never understand how that can do any good to their sales, but maybe I should stick my business cards there and advertise my Diet On Autopilot Course!